We won’t give another lecture on how everything can be a medium for communication with the public… but we will! And this time we used plain paper packaging to make a sip of our favorite hot drink a little more interesting and fun. The witty cups with their copies suger coated coffee even to those who drank it without sugar.
If I get wrong coffe, there’ll be a suacer flying. // On a break while drinking tea, it’s all milk and honey.
BLACK (COFFEE) HUMOUR
We sometimes surprise ourselves when we realize which little things make us happy, such as putting one cup on another one. What started out as “let’s put a branding on paper cups,” has turned into a multi-year project that is impossible to avoid in cafes and on the streets (if you don’t believe us, take a look at #dobrašalica, meaning #wittycups on Instagram. [šalice means both cups and jokes in Croatian, the name being an intentional pun - making them good cups with some hella good jokes on them]. After the paper version, we made the ceramic ones, and after a good feedback, a new sequel followed. We are hoping to make new editions in the near future, and we would not lie to say that we see the potential for one good 360 brand campaign.
I’m always latte after returning from a break. #wittycups
When I drink real coffee, I can’t quit talking. #wittycups
Why people revolt against the filtered coffee? #nofilter #wittycups
He paid for a coffee once and immediately thinks of himself as a cavalier. #wittycups
When everyone’s ordering coffee, I look the other way. #wittycups
When I order tea - coffee boils with anger. #wittycups
On a break while drinking tea, it’s all milk and honey. #wittycups
If I get wrong coffe, there’ll be a suacer flying. #wittycups
I need to have all my coffee espresso. #wittycups
On a coffee break, all my coffee is lungo. #wittycups
The shorter the coffee you make, the longer I take each sip. #wittycups
When my girlfriend doesn’t let me to go out with friends, I make myself a crycinno. #wittycups
Don’t get me started about black tea?!
Nothing without morning coffee. // The shorter the coffee you make, the longer I take each sip.
Credits
Señor
Vanja Blumenšajn ~ Very creative director, copywriter, hand model | Jurica Ćorluka ~ Creative director, copywriter | Luka Pervan ~ Creative director, copywriter | Vinko Čuljak ~ Art director | Damir Mazinjanin ~ Art director, Illustrator | Iva Kaligarić ~ Strategic director | Danijela Maričević ~ Account director | Ines Paraminski ~ Account executive
FRANCK
Ines Umićević ~ Director of Marketing and Development | Ana-Marija Brodarić ~ Senior brand manager | Dražen Posavčević ~ Marketing manager | Ivana Tavra ~ Director of Corporate communication | Matejka Buča ~ Digital Marketing manager
ASSOCIATES
Boris Miletić ~ Photographer
