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Client

Señor

Brand

Uzorak stolice

Date

July 2015

Category

Health, Beauty and Fashion

UZORAK STOLICE

Though this runs the danger of sounding like a tumblr quote plastered over a picture of a sunset, we’ll say it anyway: you can’t grow creatively without stepping outside your comfort zone and trying something new. Frank Zappa would agree: “Without deviation from the norm, progress is not possible.” And so, regardless whether it’s short-sleeved shirts or short films, we love to try out things that we don’t officially do.  

SHIRT HAPPENS

Prompted by the excessive seriousness of the fashion industry, we launched a fashion label named Uzorak stolice. The name translates as Stool Sample, but in Croatian the word ‘uzorak’ means both sample and pattern. It’s guaranteed to turn whoever puts it on into a new fashion icon. It doesn’t matter whether they wear it under a jacket or with shorts (as long as it’s not capri pants).

Hit your pinky toe? Sat on some chewing gum? Dropped your phone into a glass of cola? Shirt happens! When life pulls the stool from under you, put on a smile (and a shirt)!

Go ahead and get something for yourself on uzorakstolice.com or shop.senor.hr; here you are sitting and reading case studies on an ad agency’s website – there’s no one who deserves it more than you.

Credits

Señor

Vanja Blumenšajn ~ Very Creative Director, Copywriter | Jurica Ćorluka ~ Creative Director, Copywriter | Dominik Markušić ~ Designer | Jovan Todorović ~ Image Photographer | Ino Zeljak ~ Product Photographer | Miro Čavar ~ UX/UI Designer | Ladislav Župančić ~ Fullstack Developer | Iva Kaligarić ~ Strategic Director | Nina Trumbić ~ Project Lead

Associates

Branka Šćepanović ~ Product Developer (ROBA
 MERCHANDISE)

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Brankicaaaa, when will the samples be ready?

Vanja Blumenšajn - Very Creative Director

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Despite the fact that this was a promo item, in the process of making Uzorak stolice we adhered to the principles of slow fashion and created a “real” fashion brand. I love when a client has the time and the will for that process.

Branka Šćepanović - Product Developer, ROBA MERCHANDISE