There’s a connection

THERE’S NO CONNECTION

Iskon’s new product is intended for everyone who has trouble with their Wi-Fi signal. It allows customers to successfully connect from every corner of every room. Now you can surf all over the house, no matter the size of it - you can do it in the bathroom, you can do it on the balcony, you can do it in the basement, you can even do it in the attic! How to communicate that message to potentially new Iskon's customers unimpressed by commercials made for (seemingly) similar products?

MESHED TOGETHER

Unlike regular Wi-Fi repeaters, Iskon's new product is based on MESH technology that's more efficient in fixing the Wi-Fi signal. To differentiate it from the lesser products while communicating its main purpose (fixing the signal) to the target, we branded the service as Wi-Fi MESHtar (meštar meaning handyman in Croatian). 

“There’s no connection"
- Viktorija Đonlić, 1996

♪ Without a thing in the way, covers every corner of your stay #theresaconnection ♪ // Wi-Fi MESHtar - Fixes the signal even in the largest spaces // ♪ Instead of moving to another place, surf away in any space, #theresaconnection ♪

♪ The bathroom is just fine, the attic and the balcony work every time, ♪ #theresaconnection

A MELODY FOR WEB SURFERS’ EARS

To obtain a memorable communication that successfully displays the product’s main USP - a perfect signal all over the house - we covered a legendary ‘90s hit song “Nema veze" by Viktorija Đonlić. The well known tune celebrates boundless locations perfect for "physical loving”, but the title of the song has two meanings in Croatian - one is that something doesn’t matter and the other one’s that there’s no connection. For those with a Wi-Fi connection stuck in 1996, we invited Viktorija again and recorded a music video for a brand new song - one in which there's always a (Wi-Fi) connection!