Only Osječko

BEER, AS IT SHOULD BE

Beer is an integral part of everyday life. Where’s socializing, there’s beer. Where’re festivals, there’s beer. Where’s sport, there’s beer. Where’s… okay, you get the point — beer is always there somewhere. And it has been present in Croatia since 1664., when it was first made on our territory in Osijek with exclusively natural ingredients.

More than 350 years later, in the modern industrial brewery, Osječko is still produced using the old way. While many other beers contain preservatives, chemicals and artifical dyes, Osječko remains without compromise when it comes to quality. It uses only spring water, the best barley malt, selected hops and Brewer’s yeast. Nothing more. That’s why even today we can taste the same aromas as our great-great-great-grandfathers.

CREATIVE WITHOUT ADDITIVES AND WITHOUT COMPROMISE

Made with love and for real beer lovers, Osječko decided to present its tradition in a non-traditional way, without any motifs that we usually see in beer commercials.

Because who needs another campaign where the crew from the office toasts at the bar? Or a campaign where we use a panorama shot to show the city from which our beer originated? And a campaign in which we have a video with a BBQ scene?

The strenght of Osječko pivovara is in its premium beer made from quality ingredients, without additives and without compromise. That’s why the new campaign for Osječko didn’t need need any additon. It needed only… Osječko.

This billboard for Osječko doesn’t need endless fields of hops. This billboard for Osječko needs only Osječko — without additives and without compromise.

This billboard for Osječko doesn’t need friends making a toast. This billboard for Osječko needs only Osječko — without additives and without compromise.

This billboard for Osječko doesn’t need a photo of hands in the air at the concert. This billboard for Osječko needs only Osječko — without additives and without compromise.

This poster for Osječko doesn’t need friends making a toast. This poster for Osječko needs only Osječko — without additives and without compromise.

This poster for Osječko doesn’t need a bad rhyme with “action” and “sensation”. This poster for Osječko needs only Osječko — without additives and without compromise.

This coaster for Osječko doesn’t need a “funny” text how to hit on your crush at the table next to yours. This coaster for Osječko needs only Osječko — without additives and without compromise.

This ad for Osječko doesn’t need bottles knocking on each other. | This ad for Osječko doesn’t need a miniature X you won’t find. | This ad for Osječko doesn’t need a miniature X. | This ad for Osječko doesn’t need a crazy animation. | This ad for Osječko doesn’t need a call to action to click and find out more.