Name one person who hasn’t been stuck in a gas station restroom waving like a madman wanting to activate a light sensor? Or tried to make the newspaper font bigger by “pinching” an actual newspaper. Are we the problem or is the world adapting too slowly to our habits?
GETTING SPOILED BY TECHNOLOGY
Once we get used to technological advances, we apply that “standard” to all aspects of life. Just yesterday, we didn’t know how to turn on a computer; today we expect to pay with credit cards everywhere, we assume every store offers home delivery and we count on getting our medical tests by email.
A SMART ANSWER TO SMART DEMAND
This is particularly evident when it comes to Iskon users. Iskon is an innovative telecom whose advanced users consist of early-adopters, tech-enthusiasts and digital nomads (yes, it’s a thing), who have high expectations of every new Iskon product. With these advanced users as their target market, Iskon created new packages with two innovative products – Iskon.TV with smart algorithms and Iskon.Smart Wi-Fi, a new generation household internet.
VICTIMS OF MODERN HABITS
In the campaign, we decided to show excerpts from everyday life of Iskon users and observe their daily routine in a world that’s not as advanced as they hope it would be. With a dose of empathy, we offer them new Iskon products that – unlike the real world – will live up to their expectations.
Unlike this sentence, Iskon.Smart… Wi-Fi signal never… breaks up.
Nina is used to SMART:
Wi-Fi up to 200 Mbps in every corner of your home.
Lana is used to SMART:
A TV that recommends things you might like.
ISKON IS USED TO REAPING REWARDS
An award for creativity came just two months after the launch with the campaign winning silver at IdejaX 2018, while the Iskon.Smart Wi-Fi was completely sold out in a matter of weeks, proving that the campaign was also quite effective.
Credits
Señor
Vanja Blumenšajn ~ Very Creative Director, Copywriter | Luka Pervan ~ Creative Director, Copywriter | Zvonimira Milevčić ~ Junior Copywriter | Damir Mazinjanin ~ Art Director | Mišel Kovačić ~ Designer | Miro Čavar ~ UX/UI Designer | Iva Kaligarić ~ Strategic Director | Stipe Bačić ~ Account Manager
Associates
Nikola Ležaić ~ Director | Damjan Radovanović ~ Director of Photography | Ana Šepić Šolaja ~ Producer (Centralna jedinica) | Katarina Bobić ~ Producer (Centralna jedinica) | Damir Žižić ~ Photographer
ISKON
Iva Pregernik Jungić ~ Marketing Communications Director | Tajana Čonka ~ Marketing Communications Specialist | Iva Vukšić ~ Public Relations and Sponsorships Manager | Lovorka Prtenjak ~ Marketing Communications Specialist | Krešimir Madunović ~ President of the Board
