Copied!

Iskon-Ideje-iz-bliske-buducnosti-header

Client

Iskon

Brand

Iskon

Date

February 2015

Category

Telecom

IDEAS FROM THE NEAR FUTURE

Ideja X 2015

According to predictions from the golden age of retro-futurism, by now we should have been “driving” flying cars, taking regular trips to Mars and having surgeries performed by nano-robots instead of surgeons. Are advanced ideas only destined for the distant future?

WE’RE PLAYING THE INNOVATION CARD

At the start of our collaboration with Iskon we detected they were an innovative telecom which offered its customers the most advanced services on the market and played a pioneering role on many fronts. But do (potential) Iskon customers know this? The communication up until now was dependant on short-term sales goals and so Iskon’s biggest comparative advantage remained in the shadows. 

Did you know that Iskon’s development team incorporated the Ludo game into their chat? It appears to be a small thing but the founder of Iskon, Damir Sabol, is convinced that it was one of the first examples of social gaming in the world. 

BACK TO THE FUTURE

We emphasized the brand’s main feature - innovation - through a new, unpretentious and aspiring slogan – Ideas from the near future. This inspired the idea for creating the Iskon lab, which is constantly busy working on inventions and innovations that will make the everyday more fun. That’s how we introduced the strategic foundations that will, even as the brand evolves creatively, be clearly visible and recognizable in future communication. The launch campaign showed Iskon experts in their working place, tirelessly testing new inventions. Some are ready, and some… well, almost ready. 

So maybe we didn’t invent teleportation, but we've created a Facebook app with a prize winning game that will send the luckiest of the lucky to Berlin. Of course it’s a bit slower than teleportation, but it's still Berlin.

Credits

Señor

Vanja Blumenšajn ~ Very Creative Director | Dominik Markušić ~ Designer, Copywriter | Iva Kaligarić ~ Strategic Director

Associates

Miša Terzić ~ Director | Damjan Radovanić ~ Director of Photography | Ana Šepić Šolaja ~ Producer (Centralna jedinica) | Mia Gvozdić Michl ~ Producer (Centralna jedinica) | Katarina Bobić ~ Producer (Centralna jedinica) | Damir Žižić ~ Photographer

Iskon

Zrinka Topalušić Paleka ~ Head of Communications, Public Relations and Sponsorships | Iva Pregernik Jungić ~ Marketing Communications Manager | Tajana Čonka ~ Marketing Communications Specialist | Iva Vukšić ~ Public Relations and Sponsorships Manager | Lovorka Pretnjak ~ Marketing Communications Specialist | Mateo Svećnjak ~ Event, Sponsorship and Promotions Coordinator | Saša Kramar ~ President of the Board | Krešimir Madunović ~ Board Member for Marketing and Sales

Iskon-Ideje-iz-bliske-buducnosti-header
That's when it all started… You won us over with this slogan! I'm looking forward to all your ideas in the future.

Iva Pregernik - Head Of Marketing Communications, Iskon

Iskon-Ideje-iz-bliske-buducnosti-header
Changes are not always easy - they bring a lot of challenges and can take you out of your comfort zone. Iskon and Señor clicked right away, created the initial campaign, visual identity and laid the foundation for the future.

Zrinka Topalušić Paleka - Director of marketing communications, PR and sponsorships, Iskon

Iskon-Ideje-iz-bliske-buducnosti-header
The production was challenging: building a huge set in an unheated hall during winter, shooting the naked actor in the woods, having brilliant extras on a super short notice… Still, we laughed a lot on the set and that’s always a good sign.

Ana Šepić Šolaja - Producer, Centralna Jedinica

Iskon-Ideje-iz-bliske-buducnosti-header
One of my favorite slogans. Equally important as a tool for communicating with users, as well as a mission statement for Iskon employees - it has set a new direction for Iskon and the future of our cooperation.

Vanja Blumenšajn - Very Creative Director

Iskon-Ideje-iz-bliske-buducnosti-header
We were looking for a long term client in the telecom industry and we picked Iskon. They shared the same vision and mission as we did.

Iva Kaligarić - Strategic Director