We love eating tasty and traditional food, but when it comes to preparing it… that’s where it gets tricky. If we don’t have enough time to cook, are restaurants the only alternative to tasteless, industrial food, and what happens when they can’t allow in any customers? These thoughts led to the idea of creating a new brand whose visual identity and packaging are presented below.
AS LONG AS IT'S HERZLICH
The new brand will offer traditional pastries and strudels with simple recipes created by Žakline Troskot, founder of Amélie pastry shops and an admirer of grandma’s old recipes, which she adjusted to a modern surrounding and current cooking trends. The premium approach separates us from the industrial and cheap competition found in supermarkets. All products are either handmade or perfected with the help of technology and created from high-quality ingredients like butter.
All you need to do is defrost or, in some cases, bake the products before use. We tried them and can confirm: these are the desserts that you can defrost, serve and pretend you made them yourself. No one will have the slightest clue!
I remember the smell of my omama’s kitchen… I made my first steps in the kitchen, watching her, and it’s her warmth and stories that created some of my favorite childhood memories. That’s also where I found what it means to follow the recipe but cook with my heart. Those memories inspired me to start a new story that conveys all the values she taught me. – Žakline Troskot
WE WRAPPED IT REALLY NICE, NATURLICH
After positioning and naming, we worked on the packaging. We know how important the visual impression is when it comes to the food experience. In the first phase, we created six products that will be available in the Metro and Konzum supermarkets. The imperative was to make them appetitlich (ger. delicious) so we decided to go with big product photographs that will stimulate our consumers’ salivary glands at first sight, combined with graphic elements that will create the impression of retro charm for the modern age. The result? Equally tasty on the outside as it’s on the inside.
Credits
Señor
Vanja Blumenšajn ~ Very creative director, copywriter | Lucija Drača ~ Junior copywriter | Tomislav Šestak ~ Art director | Iva Kaligarić ~ Strategic director | Anamarija Vuić ~ Account manager
ASSOCIATES
Berislava Picek ~ Photographer
Omama
Žakline Troskot ~ Director and founder | Biljana Baranašić ~ Director of business operations
