Zaba wished for a new Visa card design, and we welcomed an opportunity to present our client’s values in the form of a product that millions will use on a daily basis. The aim of this project was to make a credit card that will present Zaba as a modern, innovative, simple, digital and transparent bank — the bank of the future. In order to distinct ourselves from the competitors and make something innovative, we decided to go for a slightly different approach while still being in line with Zaba. That’s why the white-blue gradient, the most recognizable part of the bank’s visual identity, became pixelated to simply illustrate the idea of “digital”, and the color white got left out of the tone transition to achieve a partially transparent look of the card.

To emphasize the new card’s features even more vividly, we used cubes in the design-presenting animation, which symbolize the pixelated elements the card was made out of.

We also used the very type of the card as an inspiration for our new headline “A new look on paying” (lat. visus means a view, look) so that, besides literally being able to see through it, the owner of this most accepted card in the world can use it anywhere he wants to. Take a new look at the card design!