People may prefer the winners, but the Kaktus jury seems to prefer the Losers! Kaktus Festival, the largest Serbian advertising festival, declared our online campaign for WWF Adria the Best Integrated Digital Campaign in Serbia.
We rotated our wheel of (un)luck last year in several countries in the Balkans with the aim of raising public awareness of the harmful effects of small hydropower plants on rivers and suspending state incentives for their construction, and you can recall the (un)lucky jackpot numbers here.
After winning silver at IdejaX, we have nothing to add but to say that this was a great year to be a Loser and that we can’t wait to put the Kaktus statue on our prize shelf - especially since we don’t need to water it.
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EVERYBODY LOVES FINALISTS
OLD FRIENDS ARE IN THE FINAL OF BALCANNES
Old friends just made it to the final of BalCannes! We’re not talking about Damir and Tvrtko from elementary school, but our project with Centar Krugovi, in which we showed that seniors and young people can form great friendships.
[Read more]Modrić, just not Luka
NEW SIGNING FOR THE COPY TEAM
They have proven at Real Madrid that it’s not a bad idea to have a Modrić on hand, so we’ve taken a page out of their book and completed the inbound transfer of Nikša Modrić to our copy department. While he might not belong in the same sentence as his namesake Luka in a sporting sense, he’s more than likely to be a match when it comes to crafting headlines for billboards.
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