As this year’s theme of Kaktus festival is self-reflection, our Iva began to warm-up for the role of the president of the regional jury by giving her reflection on the state of the advertising industry. Why self-criticism is important, who makes the reputation of the industry and on what factors will Iva pay special attention during the jurying — read in the interview.
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WHAT STOOD OUT IN 2025
IVA TAKES A LOOK BACK AT THE YEAR BEHIND US
To ease back into work mode after the holidays, here’s an interview in which our Iva talks about the successes and challenges of the past year, navigating the sea of AI slop, the impact of cocoa prices on our brainstorming sessions, and her favorite projects. Thanks, Advertiser Serbia <3
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NEW TVC FOR JGL
Dry and irritated eyes need the kind of relief brought by the new Vizol S Hydro Lipid Balance eye drops, and those drops needed an ad to show that very relief in action. The TVC continues the “Believe your own eyes” communication platform we created for JGL.
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