As this year’s theme of Kaktus festival is self-reflection, our Iva began to warm-up for the role of the president of the regional jury by giving her reflection on the state of the advertising industry. Why self-criticism is important, who makes the reputation of the industry and on what factors will Iva pay special attention during the jurying — read in the interview.
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NEW TVC FOR JGL
Dry and irritated eyes need the kind of relief brought by the new Vizol S Hydro Lipid Balance eye drops, and those drops needed an ad to show that very relief in action. The TVC continues the “Believe your own eyes” communication platform we created for JGL.
[Read more]A SHOULDER THAT UNDERSTANDS YOU
THE PARENTING HANDBOOK FOR BETTER MENTAL HYGIENE IN CHILDREN
The Parenting Handbook for Better Mental Hygiene in Children – A Shoulder That Understands You (Rame za shvaćanje) came to be as part of Wiener’s Mental Hygiene project, which we have been collaborating on with Wiener and a number of partners for the past four years.
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