Not only that; also a TV station, a publishing house and a street artist. And so much more. Communication doesn’t care for (media) boundaries. Advertising has long since become production of content. It is truly advertainment - ads and the entertainment industry living side by side. Creatives, more than ever, have to be writers, screenwriters, producers, directors in the service of entertaining, informing and generating likes, shares and revenue. There’s a lot of opportunities on the horizon: bigger budgets, bigger platforms, receptive audiences. But only if we’re ready for the changes.
There’s no media or technological innovation that will replace a good old fashioned idea. Media is just an instrument - the thing we use it for and what we will accomplish with it depends on the dexterity, knowledge and talent of those who dare take a whack at it. The argument “this is the way it’s always been done” simply doesn’t do it for us. To be successful means pushing boundaries with the purpose of accomplishing objectives.
